With the financial growth and international acclaim brought about by Guggenheim Museum for Bilbao, the media started to talk about the so-called “Bilbao Effect”. For the next two decades, the general public has been more and more convinced and accustomed to the positive results landmark architecture might brought for their cities. Thus it is worthwhile to explore the root of the Bilbao Effect and to dig into the effects of Guggenheim Museum so that similar industrial cities may select and apply strategies basing on their own conditions.