Portrait of a Paddler: Profiling Michigan's Water Trail Users

Abstract

Over the years, there has been an environmental movement nationwide, particularly in urban areas, with an increased attention on water health and greening cities with trees and open spaces. Public programs such as parks and recreation have long histories in making a conscious effort to better protect and improve environment quality and access. Water in urban areas is gaining attention particularly by non-motorized recreationists and public recreation providers by forming water or blue trails. Increased participation in water sports, such as canoeing and kayaking, has created a greater demand for recreation opportunities (Uunila & Currie, 1999). This research study profiles paddle participants who utilized urban water trails in the Detroit metropolitan area. The study was based on paddlers who use electronic or web-based information to stay connected to the paddling community and recreation opportunities. Listserv registrants were studied as a form of viral marketing. Facebook members were studied to understand the influence of social media on paddling activities and social connectivity. Paddlers who were on a Listserv were more likely to respond to the survey, on average to be over 50 years old, were more familiar with paddling programs sponsored by a local retail store, and were more likely to plan future day paddling trips by researching online, compared to Facebook members. This research showed electronic access to interested recreationists and Facebook members affords valuable communication and research opportunities.