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Masters Theses
Organizing the marketing function for new product introductions in large industrial corporations.
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Publication
Organizing the marketing function for new product introductions in large industrial corporations.
Burkinshaw, Lawrence Devereux
Abstract
Type
open
article
thesis
Date
1968
Publisher
Degree
Thesis (M.B.A.)
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Name:
organizingmarket00burk.pdf
Size:
7.26 MB
Kind:
Adobe PDF
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URI
https://hdl.handle.net/20.500.14394/47191
DOI
https://doi.org/10.7275/20483117
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