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Travel and Tourism Research Association: Advancing Tourism Research Globally
2009 TTRA International Conference
Destination Brand Personality – Testing the Applicability of Aaker’s Brand Personality Dimensions to Tourism Destinations Using Confirmatory Factor Analysis
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Destination Brand Personality – Testing the Applicability of Aaker’s Brand Personality Dimensions to Tourism Destinations Using Confirmatory Factor Analysis
Murhpy, Laurie
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2009
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https://hdl.handle.net/20.500.14394/48152
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2009 TTRA International Conference
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https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1528&context=ttra&unstamped=1
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