Loading...
Thumbnail Image
Publication

In Search of the Sweet Spot A Case Study of Tourist Satisfaction in 5 Arizona Communities

Citations
Altmetric:
Abstract
This paper reports the results of a test of the “sweet spot” theory that proposes an increase of tourist destination visitor satisfaction with participation in four realms of the tourism experience (Pine & Gilmore, 1999). Factor/cluster analysis attempted to separate respondents based on factor scores of activities preferences. No significant clusters were found. Limited evidence demonstrated support for the theory in ANOVA and chi-square analyses. The paper includes recommendation for tourist destination planners and marketers and for future research.
Type
article
event
Date
2010
Publisher
Degree
Advisors
License
License
Research Projects
Organizational Units
Journal Issue
Embargo Lift Date
DOI
Publisher Version
Embedded videos