A survey was conducted in 2008 to examine the economic performance of Agritourism in Missouri. Responses from 164 agritourism farms show that although the majority of agritourism operators do not receive direct sales from this activity, they perceive it as important for the continued operation of their farm. Agritourism is also perceived as having a positive impact on farm profits. Multiple linear regressions show that physical, agritourism, and managerial farm resources are associated with the perceived economic situation of the farm business and with the percentage of farm sales derived from agritourism.