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The Impact of Uber on the Tourism Industry of Sub-Saharan African Countries

Abstract
An under-developed public transit system can deter navigation within a destination, which negatively affects tourist volume, expenditure, and the perception for a destination. Uber can complement a public transportation system through providing a convenient, efficient, and transparent service. The study compares the tourist arrivals and tourist expenditure of countries in Sub-Saharan Africa that adopted Uber and those that did not to investigate the impact of its introduction. The study employs DID—a quasi-experimental method—to estimate the effect of this specific intervention. The result indicates that availability of Uber has significantly positive influence on tourist volume and tourism expenditure even when income, political stability, urbanization, and internet usage are controlled. The result indicates that adopting Uber can be one of the many ways to attract more tourists and encourage their spending in sub-Saharan Africa.
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event
event
Date
2018
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