Impact of cultural differences on hotel ratings
Abstract (150 Words)
Online reviews and ratings have become a major influence when selecting a hotel for consumers. The impact of different cultures (collectivistic vs individualistic etc.) on hotel ratings is crucial and hotels need to understand how distinct cultures can affect their online reviews. The cultural impact on hotel ratings has not been extensively studied, therefore, the purpose of this research is to investigate how cultural differences have an impact on guest ratings and reviews on the hotels. The research focuses on five nationalities that is a bug source market for US Inbound Travel as well as a good representative of collectivistic and individualistic t cultures. Brazil, Canada, China, Germany, and Mexico. This research includes an analysis of 947 reviews and 3512 review comments from top rated hotels on the following sites: Expedia, TripAdvisor, Booking, and Ctrip. This analysis focus on four major US cities including Las Vegas, New York City, Los Angeles and Orlando to see if there is a relationship between culture and the nature of ratings and reviews.
Impact of cultural differences on hotel ratings
Online reviews and ratings have become a major influence when selecting a hotel for consumers. The impact of different cultures (collectivistic vs individualistic etc.) on hotel ratings is crucial and hotels need to understand how distinct cultures can affect their online reviews. The cultural impact on hotel ratings has not been extensively studied, therefore, the purpose of this research is to investigate how cultural differences have an impact on guest ratings and reviews on the hotels. The research focuses on five nationalities that is a bug source market for US Inbound Travel as well as a good representative of collectivistic and individualistic t cultures. Brazil, Canada, China, Germany, and Mexico. This research includes an analysis of 947 reviews and 3512 review comments from top rated hotels on the following sites: Expedia, TripAdvisor, Booking, and Ctrip. This analysis focus on four major US cities including Las Vegas, New York City, Los Angeles and Orlando to see if there is a relationship between culture and the nature of ratings and reviews.