Presenter Bios (50 Words)

Sara Brune is a Ph.D. student in the Department of Parks, Recreation, and Tourism Management at North Carolina State University. Her research interests focus on sustainable tourism and its intersection with rural development.

Whitney Knollenberg is an Assistant Professor in the Department of Parks, Recreation, and Tourism Management at North Carolina State University. Her research focuses on tourism leadership and the influence of policy, planning, and partnerships in sustainable tourism development.

Kathryn Stevenson is an Assistant Professor in the Department of Parks, Recreation, and Tourism Management at North Carolina State University. Her research focuses on children and nature, including identifying drivers of environmental literacy and understanding mechanisms of intergenerational learning.

Elke Grether is a graduate student in the Parks, Recreation, and Tourism department at NC State University. Her research focuses on the influence of agritourism experiences, as authentic learning environments, on agricultural literacy of youth. Her aim is to work with sustainable agricultural systems and food justice.

Carla Barbieri is an Associate Professor in Equitable and Sustainable Tourism (North Carolina State University, USA) where she leads the “Agritourism & Societal Wellbeing” lab. She investigates the economic, socio-cultural, and environmental impacts of agritourism at the farm household and society levels. She also studies the sustainability of niche tourism.

Abstract (150 Words)

Agritourism operators frequently incorporate educational opportunities about agricultural products and farming in their tourism experiences, but the educational potential of agritourism on visitors has not been measured. This potential impact of agritourism is important considering the environmental and economic sustainability of food systems depend on agriculturally literate citizens and policymakers. The purpose of this work is to develop a theoretical and methodological framework that will help determine the role of agritourism experiences in influencing agricultural literacy and local food purchasing behavior among consumers. To achieve this purpose, this work will account for the potential for agritourism experiences to impact both children and their parents, stimulating an intergenerational transfer of knowledge and subsequent increase in consumers’ purchasing of locally produced agricultural products.

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Introducing a Framework to Assess Agritourism’s Impact on Agricultural Literacy and Consumer Behavior towards Local Foods

Agritourism operators frequently incorporate educational opportunities about agricultural products and farming in their tourism experiences, but the educational potential of agritourism on visitors has not been measured. This potential impact of agritourism is important considering the environmental and economic sustainability of food systems depend on agriculturally literate citizens and policymakers. The purpose of this work is to develop a theoretical and methodological framework that will help determine the role of agritourism experiences in influencing agricultural literacy and local food purchasing behavior among consumers. To achieve this purpose, this work will account for the potential for agritourism experiences to impact both children and their parents, stimulating an intergenerational transfer of knowledge and subsequent increase in consumers’ purchasing of locally produced agricultural products.