Author Bios (50 Words)

Dr. Choi is an assistant professor in the Restaurant, Hotel and Tourism program. She received her doctoral degree in Hospitality Management from The Ohio State University. Her research has a customer-behaviour orientation in the hospitality industry and fits within the larger context of service management and operations.

Abstract (150 Words)

The aim of this study is to explore how tourists derive experiential value. To assess tourists’ travel experiences, the experiential value was adopted from scales developed by Mathwick et al. (2001). The seven-dimensional measures—visual appeal, entertainment value, escapism, efficiency, economic value, service excellence, and intrinsic enjoyment—were used. This study contributed to the existing literature by utilizing a multi-dimensional experiential value to segment the Chinese tourists visiting Korea. This study identified three lucrative segments: value ignored, neutral and highly value driven. The study discusses the implications.

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Segmenting Chinese Tourists to Korea: Experiential Value Based Approach

The aim of this study is to explore how tourists derive experiential value. To assess tourists’ travel experiences, the experiential value was adopted from scales developed by Mathwick et al. (2001). The seven-dimensional measures—visual appeal, entertainment value, escapism, efficiency, economic value, service excellence, and intrinsic enjoyment—were used. This study contributed to the existing literature by utilizing a multi-dimensional experiential value to segment the Chinese tourists visiting Korea. This study identified three lucrative segments: value ignored, neutral and highly value driven. The study discusses the implications.