Destination marketing has always been a hot topic, especially for attracting potential tourists, and releasing promotional information for tourist groups has always attracted academic and industry attention. Therefore, destination marketing organizations need to understand the channels through which potential visitors can obtain travel information to help target marketers develop appropriate strategies for specific market segments. This study attempts to investigate the sources of information for Macau tourists in order to find market segments for promotional channels targeted at different types of tourists. The findings of the article will make recommendations for Macau destination marketing strategies.