With social media increasing the ability of tourists to both conspicuously and symbolically consume travel experiences in an effort to manage their self-concept, there is a need to better understand the divergent motivations behind this form of symbolic consumption. Leibenstein (1950) breaks conspicuous consumption down into dimensions driven by “snob” and “bandwagon” motivations. Bandwagon motivations are driven by people wanting to fit in whereas snob motivations are individual’s desires to stand out. At present time, no reliable and valid measurement tool exists to determine the role these motivations play in driving the conspicuous posting of travel experiences on social media. Hence, this extended abstract focuses on the creation of the Conspicuous Consumption Motivation Scale (CCMS) using the methods laid out by Churchill (1979) that will allow researchers to differentiate between snob and bandwagons motivations behind travel social media posts and eventually see how these motivations drive travel decisions.