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What Does the Landscape of Tourist Safety Videos on Social Media Look Like? Exploring the Presence of Tourist Safety Videos on YouTube

Abstract
While researchers have been examining the role of social media in tourism risk and crisis communication, little is known about the use of video-sharing social media platforms for these purposes. Accordingly, the purpose of this study was to explore the landscape of tourist safety videos published on YouTube. The findings indicated that tourism stakeholders have not leveraged the potential of risk and crisis communication on YouTube. Rather, a majority of the videos were posted by individuals and the media. The findings also indicated that YouTube has been an increasingly popular platform for publishing tourist safety videos in recent years. From a methodological perspective, the findings suggest that there is a need to supplement data mining with human coding to ensure that the analyzed data is actually relevant to the research. Additional discussion of the findings and implications, as well as suggestions for future research will be presented at the conference.
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