Increased tourist interest in having authentic and unique experiences when traveling is pushing destinations to focus on specific segments, such as craft beverage tourism. To attract tourists, destinations need to develop specific offerings and communicate them by developing their destination image to be competitive. Given the great role authenticity and uniqueness have in craft beverage tourism. This study examined the perceived authenticity and uniqueness of four types of resources related to an emerging craft beverage tourism destination (Ica, Peru), among potential visitors. A non-random sample of 1,075 adults living in the U.S. and who had never visited Peru was sampled. A series of ANOVAs was conducted to identify differences in the perceived authenticity and uniqueness among the four types of resources. Results indicate that Ica could develop its image as a craft-beverage tourism destination based on the authenticity and uniqueness of their pisco-related resources, emphasizing cultural and built resources.