Title of Paper

Sentiment Analysis of Tourism Crisis and Risk Communication on YouTube during the COVID-19 Pandemic

Author Bios (50 Words for each Author)

Yaqi Gong is a M.S. Candidate in the Department of Recreation, Park and Tourism Management at The Pennsylvania State University. Her research interests include social media analysis in tourism context, sustainable tourism, and big data security in tourism.

Seonjin Lee is a graduate student in the Department of Tourism and Convention at Pusan National University. He is interested in understanding new forms of tourism, sustainability of tourism industry, and utilizing machine learning technology for tourism research.

Dr. Ashley Schroeder is an Assistant Professor in the Department of Recreation, Park and Tourism Management at The Pennsylvania State University. She is also the Managing Director of the Tourism Crisis Management Institute. Her research agenda focuses on tourism crisis management and destination resilience.

Dr. Hany Kim is an assistant professor in the Department of Tourism and Convention, Pusan National University. Her research interests include travel marketing and behavior. She is currently focused on destination branding and cross-cultural issues in user-generated media.

Abstract (150 Words)

The COVID-19 pandemic has been a devastating shock to the tourism system. In times of crisis and risk in general and tourism setting, the general public and tourists seek real-time, precise, and accurate information when deciding how to respond In the twenty-first century. Social media has become a source that users more actively engage with when faced with crises and risks. At the same time, social media has also been increasingly recognized for its potential use to disseminate crisis and risk communication in general, as well as in tourism crisis and risk communication. Therefore, this study aims to examine the content and sentiment of tourism crisis and risk communication related to the COVID-19 pandemic on YouTube to understand better the usage and effectiveness of crisis communication during the pandemic. The theoretical and practical implications are addressed based on the findings.

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Sentiment Analysis of Tourism Crisis and Risk Communication on YouTube during the COVID-19 Pandemic

The COVID-19 pandemic has been a devastating shock to the tourism system. In times of crisis and risk in general and tourism setting, the general public and tourists seek real-time, precise, and accurate information when deciding how to respond In the twenty-first century. Social media has become a source that users more actively engage with when faced with crises and risks. At the same time, social media has also been increasingly recognized for its potential use to disseminate crisis and risk communication in general, as well as in tourism crisis and risk communication. Therefore, this study aims to examine the content and sentiment of tourism crisis and risk communication related to the COVID-19 pandemic on YouTube to understand better the usage and effectiveness of crisis communication during the pandemic. The theoretical and practical implications are addressed based on the findings.