Author Bios (50 Words for each Author)

Xingyu Huang is a PhD student in Business administration with a concentration of Tourism and Sports at Fox School of Business, Temple University. Her current research interests lie in tourism marketing, tourist’s emotion and health, customer behavior/experience in tourism and hospitality.

Xiang (Robert) Li, Ph.D. (robertli@temple.edu) is a professor and Chair of the Department of Tourism and Hospitality Management at Temple University. Robert's research mainly focuses on destination marketing and tourist behavior, with emphases on international destination branding, customer loyalty, and tourism in Asia.

Lu Lu is an Assistant professor at School of Sport, Tourism and Hospitality Management at Temple University. Dr. Lu’s research appears in leading journals, such as International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, and Journal of Business Research.

Abstract (150 Words)

The global pandemic has put the idea of “travel shaming” under the spotlight—travelers are concerned of being criticized for traveling irresponsibly during the pandemic, hence hesitant to take nonessential travel. However, travel shaming, conceptualized as a type of ethic-based evaluation, has not drawn much attention as consequence-based evaluation (e.g., perceived risks and benefits) in travel-related risk research. This study aims to reveal how different dimensions of risk evaluation influence attitudes and intentions to travel through the lens of the COVID-19 pandemic. Our results show that both consequence-based and ethic-based evaluations play an important role in predicting travelers’ attitudes and intentions to travel during the pandemic. In addition, this study emphasizes that social trust and self-efficacy can exert a significant influence on both consequence-based and ethic-based risk evaluations. Contributions and discussions of this study are provided in closing.

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Consequence-based vs. Ethic-based Evaluations? Re-thinking Travel Decision-making amid a Global Pandemic

The global pandemic has put the idea of “travel shaming” under the spotlight—travelers are concerned of being criticized for traveling irresponsibly during the pandemic, hence hesitant to take nonessential travel. However, travel shaming, conceptualized as a type of ethic-based evaluation, has not drawn much attention as consequence-based evaluation (e.g., perceived risks and benefits) in travel-related risk research. This study aims to reveal how different dimensions of risk evaluation influence attitudes and intentions to travel through the lens of the COVID-19 pandemic. Our results show that both consequence-based and ethic-based evaluations play an important role in predicting travelers’ attitudes and intentions to travel during the pandemic. In addition, this study emphasizes that social trust and self-efficacy can exert a significant influence on both consequence-based and ethic-based risk evaluations. Contributions and discussions of this study are provided in closing.