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Travel Behavior in the United States Amidst COVID-19
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Abstract
Understanding what factors play a role in people's decisions to travel during a pandemic is important to public health officials and stakeholders in the travel and tourism industry in the United States (US) and worldwide as we recover from COVID-19. In this study, we examine the factors that influence people's decision to cancel/postpone recreational travel within the US amidst COVID-19. Our conceptual framework extends the Expected Utility Model to incorporate subjective norms and perceived behavioral control from the Theory of Planned Behavior. We used two waves of a survey of US residents, collected in June-July and October 2020. Our results indicate that risk perceptions and subjective norms play a significant role in the decision of canceling and postponing recreational travel. Results also suggest that perceived behavioral control is not relevant when traveling involves elevated risks and individuals concern about transmitting COVID-19 to others cancel trips in both waves.
Type
event
event
event
Date
2021