Generation Z’s Character-strength Applications in Tourism

Author Bios (50 Words for each Author)

Dr. Ye Zhang is an Assistant Professor in the Hospitality and Tourism Management Program, Department of Marketing, Florida Atlantic University. Her research interest lies in the design of transformative tourism/hospitality experiences for well-being promotion, as well as computational modeling and cognitive intervention of tourist choice behavior.

Dr. Jie Gao is an Assistant Professor of Hospitality, Tourism and Event Management at San Jose State University. Her research focuses on individuals’ emotions and well-being in travel and event-based contexts, and the degree to which their emotions influence consumer decision-making.

Dr. Peter Ricci is a Clinical Associate Professor and Director of Hospitality and Tourism Management Program, Florida Atlantic University. He is a hospitality industry veteran with over 20 years of managerial experience in segments including: food service, lodging, incentive travel, and destination marketing. His research interest lies in HR management.

Dr. Anil Bilgihan is an Associate Professor in Hospitality and Tourism Management Program, Department of Marketing, Florida Atlantic University. His research interest lies in Social Media Marketing in Tourism and Hospitality, Online Marketing, Multivariate Statistics, Branding, Customer Experience, Online Social Interactions.

Abstract (150 Words)

Concerning the growing public interest in well-being and the role of tourism in promoting well-being, this study proposes the adoption of a character-strength-based perspective to uncover the hidden potential of tourism for bolstering the enduring eudaimonic well-being. With an empirical exploration among Generation Zs, it reveals how tourism experiences have uniquely deployed their different character strengths that can further lead to an eudaimonia improvement. It also identifies the potential influential factors for strength deployment in tourism, which sets the basis for transformative tourism marketing/experience designs. Besides the theoretical and practical implications for boosting eudaimonia with tourism experiences, the revealed on-vacation strength practicing patterns of Gen Z lend valuable explanatory power to examining various travel behaviors/patterns of this promising market.

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Generation Z’s Character-strength Applications in Tourism

Concerning the growing public interest in well-being and the role of tourism in promoting well-being, this study proposes the adoption of a character-strength-based perspective to uncover the hidden potential of tourism for bolstering the enduring eudaimonic well-being. With an empirical exploration among Generation Zs, it reveals how tourism experiences have uniquely deployed their different character strengths that can further lead to an eudaimonia improvement. It also identifies the potential influential factors for strength deployment in tourism, which sets the basis for transformative tourism marketing/experience designs. Besides the theoretical and practical implications for boosting eudaimonia with tourism experiences, the revealed on-vacation strength practicing patterns of Gen Z lend valuable explanatory power to examining various travel behaviors/patterns of this promising market.