In the ever-changing economies of tourism, individual-led efforts such as agritourism have the potential to bring social and economic benefit to rural destinations, building more resilient communities. In post-COVID tourism, this is especially true as travelers find comfort in outdoor, physically-distanced activities. However, few large-scale studies have explored the qualities of successful agritourism operations and their perceived barriers, challenges, and successes. In this presentation, we share the results of a 2019 national survey of agritourism operators throughout the US. The survey questions built on results from qualitative research on agritourism and were focused on products and activities offered, operator motivations, challenges and successes, and perceived economic performance. The survey responses gave insight into the positive outlook for agritourism in the United States. In our proposed 15-minute presentation, we will report on on these findings and conclude with implications for future research, policy and outreach favoring rural tourism operators.