Title of Paper
Animosity, Social Return, and Intent Travel
Abstract (150 Words)
Despite animosity and social return being prominent constructs influencing intent to travel, there has yet to be a study that juxtaposes the two constructs to see how they relate to each other and influence intent to travel. Thus, the purpose of this study is to bring both animosity and social return in the same model and investigate how animosity influences social return and how animosity and social return influence intent to travel. Our country of focus is the United States of America and our sample consists of the top five international travel markets to the U.S. (U.K., Canada, Mexico, Japan, and China). Results show that the social return of a destination partially mediates the relationship between animosity and intent to travel. This means that if there is enough positive social return associated with the destination, this animosity can be possibly overcome resulting in the tourists still visiting the country.
Animosity, Social Return, and Intent Travel
Despite animosity and social return being prominent constructs influencing intent to travel, there has yet to be a study that juxtaposes the two constructs to see how they relate to each other and influence intent to travel. Thus, the purpose of this study is to bring both animosity and social return in the same model and investigate how animosity influences social return and how animosity and social return influence intent to travel. Our country of focus is the United States of America and our sample consists of the top five international travel markets to the U.S. (U.K., Canada, Mexico, Japan, and China). Results show that the social return of a destination partially mediates the relationship between animosity and intent to travel. This means that if there is enough positive social return associated with the destination, this animosity can be possibly overcome resulting in the tourists still visiting the country.