Title of Paper

Animosity, Social Return, and Intent Travel

Author Bios (50 Words for each Author)

Dr. Bynum Boley is an Associate Professor of Parks, Recreation and Tourism Management at the University of Georgia. His research focuses on sustainable tourism and how the unique natural and cultural resources of tourism destinations jointly relate to resident quality of life and destination competitiveness.

Dr. Kyle Maurice Woosnam is an Associate Professor of Parks, Recreation and Tourism Management at the University of Georgia. In general, his research focuses on social psychological aspects of sustainable tourism. More specifically, he emphasizes interaction and relationships between residents of, and tourists to, rural resource-rich destinations and communities. Dr. Woosnam has undertaken research in 30 countries since 2010.

Dr. Evan Jordan is an Assistant Professor in the Department of Health and Wellness Design in the School of Public Health at Indiana University. His research focuses on the impacts of tourism on the physical and mental health of residents of host communities. He is particularly interested in tourism’s impact on stress, emotions, and quality of life and their implications for public health.

Abstract (150 Words)

Despite animosity and social return being prominent constructs influencing intent to travel, there has yet to be a study that juxtaposes the two constructs to see how they relate to each other and influence intent to travel. Thus, the purpose of this study is to bring both animosity and social return in the same model and investigate how animosity influences social return and how animosity and social return influence intent to travel. Our country of focus is the United States of America and our sample consists of the top five international travel markets to the U.S. (U.K., Canada, Mexico, Japan, and China). Results show that the social return of a destination partially mediates the relationship between animosity and intent to travel. This means that if there is enough positive social return associated with the destination, this animosity can be possibly overcome resulting in the tourists still visiting the country.

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Animosity, Social Return, and Intent Travel

Despite animosity and social return being prominent constructs influencing intent to travel, there has yet to be a study that juxtaposes the two constructs to see how they relate to each other and influence intent to travel. Thus, the purpose of this study is to bring both animosity and social return in the same model and investigate how animosity influences social return and how animosity and social return influence intent to travel. Our country of focus is the United States of America and our sample consists of the top five international travel markets to the U.S. (U.K., Canada, Mexico, Japan, and China). Results show that the social return of a destination partially mediates the relationship between animosity and intent to travel. This means that if there is enough positive social return associated with the destination, this animosity can be possibly overcome resulting in the tourists still visiting the country.