Author Bios (50 Words for each Author)

Sourou Meatchi is an Associate Professor at ESTHUA School of Hotel and Tourism Management, University of Angers (France). His academic work focuses on the revenue management and data driven marketing in tourism and hospitality sectors. Sourou Meatchi is the corresponding author and can be contacted at: s.meatchi@gmail.com Sandra Camus is Professor of Marketing at ESTHUA School of Hotel and Tourism Management, University of Angers (France). Her academic work focuses on tourism management and experiential marketing. Danielle Erickson-Lecointre is an Associate Professor at Catholic University, Faculty of Law Economics Management, Angers (France). Her research work aims to understand the influence of interactive window displays on expected shopping experience

Abstract (150 Words)

This paper aims to offer a multi-dimensional scale for measuring the concept of perceived unfairness of revenue management pricing (RMP) in the context of hospitality. To develop a measurement scale for the perceived unfairness of RMP, the authors conducted a qualitative and quantitative studies enabling them to identify three dimensions of perceived unfairness of RMP in the context of hospitality: perceived normative deviation, perceived opacity and negative effects. The new scale proposed here is an alternative measurement instrument that could be useful for detecting and correcting some negative aspects of RMP. This measurement scale will help hotel managers to detect potential feelings of unfairness in relation to the RMP policies. It might also be used within the framework of market analyses and pricing strategy plans. Finally, the results of this research show that transparency, fairness and ethics based pricing could help hotel managers increase their revenue-per-available-room during and post COVID-19 pandemic. This research develops a complete measurement scale for perceived unfairness of RMP, including cognitive and affective dimensions. The richness of this scale will help hospitality companies effectively identify the indicators that denote perceived unfairness of RMP, making them better equipped to handle customer dissatisfaction.

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Measuring the concept of perceived unfairness of revenue management pricing in the context of hospitality

This paper aims to offer a multi-dimensional scale for measuring the concept of perceived unfairness of revenue management pricing (RMP) in the context of hospitality. To develop a measurement scale for the perceived unfairness of RMP, the authors conducted a qualitative and quantitative studies enabling them to identify three dimensions of perceived unfairness of RMP in the context of hospitality: perceived normative deviation, perceived opacity and negative effects. The new scale proposed here is an alternative measurement instrument that could be useful for detecting and correcting some negative aspects of RMP. This measurement scale will help hotel managers to detect potential feelings of unfairness in relation to the RMP policies. It might also be used within the framework of market analyses and pricing strategy plans. Finally, the results of this research show that transparency, fairness and ethics based pricing could help hotel managers increase their revenue-per-available-room during and post COVID-19 pandemic. This research develops a complete measurement scale for perceived unfairness of RMP, including cognitive and affective dimensions. The richness of this scale will help hospitality companies effectively identify the indicators that denote perceived unfairness of RMP, making them better equipped to handle customer dissatisfaction.