Start Date

6-1-2011 4:00 PM

End Date

6-1-2011 4:45 PM

Track

2. Track 2 - Poster Session

Subject Area

Travel and Tourism

Faculty Member

G. Jonathon Day, gjday@purdue.edu

Abstract

This study make an attempt to answer the question “what is the impact of corporate social responsibility (CSR) in the destination sector?" by means of interviewing employees in mid-west areas of the United States with a review of relevant archive. Contributions can be the effectiveness and efficient of CSR on the operation and management of Convention and Tourism Bureau (CVB) in mid-west area of the U.S.

Keywords

corporate social responsibility, destination, qualitative



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Jan 6th, 4:00 PM Jan 6th, 4:45 PM

A Qualitative Study of Corporate Social Responsibility in Destination Context

This study make an attempt to answer the question “what is the impact of corporate social responsibility (CSR) in the destination sector?" by means of interviewing employees in mid-west areas of the United States with a review of relevant archive. Contributions can be the effectiveness and efficient of CSR on the operation and management of Convention and Tourism Bureau (CVB) in mid-west area of the U.S.