Perspectives in Asian Leisure and Tourism
No Thumbnail Available
ISSN
Publisher
Editor-in-Chief
Journal Volumes
Description
This journal has moved to https://openpublishing.library.umass.edu/palat/.
PALAT is a journal focused upon the hospitality, tourism and leisure industries. Hospitality includes a wide range of individual industries, including lodging, resorts, food & beverage, contract food service, casinos, clubs, etc.
Tourism is a very broad field that focuses upon the tourist, the destination, and the act or processing of touring. It encompasses what tourists and travelers do while touring, and how they behave and make purchases at their destinations.
Leisure includes both local and distant activities at recreational outlets, national parks, gardens, beaches, ski resorts, etc. Many times, aspects of leisure are inextricably woven into tourism and hospitality. This journal seeks to serve those who provide such services for these intrepid adventurers.
26 results
Search Results
Now showing 1 - 10 of 26
Publication Open Access Leadership Profile: Robert IgerCoyle, BriannaRobert Iger emerged as a dynamic leader of the Walt Disney Company who led it not only through difficult economic times, but into an era of international expansion and success. The latest new parks in Hong Kong and Shanghai (to be opened soon) have solidified Disney's commitment to business in China. This is one of five profiles of leaders in the hospitality and tourism industries.Publication Open Access Academic Perspectives of US Hospitality Programs: A Ranking ReportDolasinski, Mary Jo; Roberts, ChrisAdministrators of hospitality programs in the US rank ordered 38 US hospitality educational institutions. The list of 38 hospitality programs was developed from ranking studies that had been recently published in academic journals by researchers and “for profit” organizations. A key distinction of this study was considering the perspectives of deans, directors, and academic program chairs hospitality programs in the US. A high degree of commonality was identified. The two key attributes that were identified as most important in ranking were experience/internships and curriculum, suggesting that the curricular and co-curricular aspects were of higher assessment value than other factors such as location, quality of facilities, program size, or numbers of faculty.Publication Open Access EXAMINING THE EFFECT OF DIRECT MAIL ON CASINO CUSTOMER VISITATION AND VALUEStroburg, Sharon; Roberts, ChrisCustomer relationship management in the form of direct mail is widely used by regional and local U.S. casinos for the purposes of building customer loyalty. Casinos can spend hundreds of thousands to millions of dollars each year sending direct mail, both with or without offers, often experiencing low response rates. As a result, managers need a better understanding of the impact of direct mail on customer loyalty. This paper investigates the impact on customer loyalty, defined for purposes of this study as frequency of visitation and customer monetary value, when a customer receives a mailing piece from a casino and upon redemption of an offer from the direct mail piece. Data analysis of secondary data from a regional U.S. casino was conducted to determine if relationships existed between direct mail CRM programs and casino loyalty. This resulted in identifying a significant positive relationship between both the receiving of direct mail and the redemption of a direct mail offer with increased visitation. Also revealed was an increase in customer value, as supported by a significant positive relationship between the redemption of a direct mail offer and an increased customer spending; however, no significant relationship existed between receiving direct mail and increased customer spending.Publication Open Access THE EMERGENCE OF TRANSFORMATIONAL LEADERS AMONG ASIAN WOMEN IN HOSPITALITYMaier, Thomas A.As women increasingly occupy key leadership roles in government, industry and society, their styles and approaches towards leading others continues to attract attention in the literature. The focus of this attention is best served in celebrating the transformational nature of women in leadership by illuminating their approach to leadership in a transformational manner. Of particular importance in this regard is the rapid growth and expansion of the Asian hospitality and tourism industry. Increasingly, women will be holding leadership positions of influence, bringing with them a range of leadership styles and approaches worth careful examination in the context of eastern cultural paradigms.Publication Open Access Optimized site selection for a health themed recreational cityNadim, Zahra; Gandomkar, Amir; Roberts, ChrisIndustrial cities have many issues including people working long hours, environmental pollution, the aging of the population, and consumers demanding to have leisure, recreation and outdoor recreation opportunities. Constructing a place for healthy outdoor recreation can address some of those needs. The primary objective of this study is to test this concept by identifying and prioritizing the potential health recreational sites using Geographic Information System (GIS) and Analytical Hierarchy Process (AHP) in Isfahan City, Iran. This study identifies the following factors as indicators of suitability within a health recreational city: land prices, road system, capitation, distance from industrial areas, the Air Quality Index, distance from a river, recreational sites, access to public transport stations, and distance to medical care. These factors were selected based on the professional expert’s opinions developed through the Delphi method. AHP was effectively used in this study to calculate the details of the factors and class weights. GIS (v10.2), which plays a crucial role in urban planning, was employed. The methodology proposed was useful in identifying health recreational sites by linking the criteria deemed important with the actual resources of the province.Publication Open Access Leadership Profile: Steve WynnMendez, Juan; Coyle, Brianna; Alongkornpradap, AtchareeSteve Wynn is a visionary who has reshaped the gaming industry in both Macau and the USA. His focus upon producing revenue from all departments in the casino resort was a strong departure from the past practice of using supporting departments to generate casino revenue. His leadership style has inspired many to rethink the casino resort business, both in terms of facilities and in customer service experience. This is one of five profiles of leaders in the hospitality and tourism industries.Publication Open Access Leadership Profile: Belinda YeungAlongkornpradap, Atcharee; Niu, CharleneBelinda Yeung is a leader in the hospitality industry. She has risen to the highest levels of organizational leadership, guiding firms in China, Hong Kong, and the USA. This is one of five profiles of leaders in the hospitality and tourism industries.Publication Open Access Leadership Profile: Danny MeyerBailey, Morgan; Coyle, Brianna; Mendez, JuanDanny Meyer is showcased as a restaurateur extraordinaire. His unique leadership style engages staff and customers to create a dining experience that is both pleasurable and memorable. This is one of five profiles of leaders in the hospitality and tourism industries.Publication Open Access A Comparison Of Hotel Executive Teams In Singapore And The Northeastern USRoberts, Chris; Shea, Linda JMonitoring the demographics of teams increases our understanding of the types of decisions that are made and the processes used to arrive at them. Data from larege hotels were collected in both the United States (US) and Singapore. Findings indicate hotel and team characteristics for Northeast US cities are similar to those of hotel managers in Singapore, with the exception of educational level and average salary.Publication Open Access Leadership Styles and Asian TourismAlongkornpradap, Atcharee; Bailey, Morgan; Coyle, Brianna; Mendez, Juan; Niu, Charlene; Zhai, Jianwu; Roberts, ChrisLeadership in Hospitality and Tourism is multifaceted and reflects the many dimensions of the fields. Behind the innovations and advancements are the individuals that emerged as leaders who generated them. Leadership in Asian Tourism is explored; five industry leaders are introduced and then showcased in separate articles that follow.
- «
- 1 (current)
- 2
- 3
- »