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Matching Tourism Supply and Demand: an analysis of how tourism products meet the needs of emerging domestic market segments in selected regions in South Africa

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dc.contributor.authorLubbe, Berendien A.
dc.contributor.authorDouglas, Anneli
dc.contributor.authorFairer-Wessels, Felicite
dc.contributor.authorKruger, Elizabeth
dc.contributor.authorGeldenhuys, Eileen
dc.contributor.authorFrancis, Cyril
dc.contributor.departmentTourism Management, Department of Marketing Management University of Pretoria
dc.contributor.departmentTourism Management, Department of Marketing Management University of Pretoria
dc.contributor.departmentTourism Management, Department of Marketing Management University of Pretoria
dc.contributor.departmentTourism Management, Department of Marketing Management University of Pretoria
dc.contributor.departmentTourism Management, Department of Marketing Management University of Pretoria
dc.contributor.departmentTourism Management, Department of Marketing Management University of Pretoria
dc.date2023-09-23T16:23:09.000
dc.date.accessioned2024-04-26T21:26:53Z
dc.date.available2024-04-26T21:26:53Z
dc.description.abstractIn this study a newly developed model, referred to as the “Match Model”, is used to express the relationship between the needs of specifically identified emerging tourist market segments and the existing tourism product offerings in selected regions. Each market segment is positioned to show the extent to which the current product offerings in a region, represented by sectors such as transport, accommodation, tours and attractions, meet the respective market segment’s needs. The model was applied to South Africa’s five emerging domestic travel market segments and four - prioritized (?) regions. The value of the research lies in the development of a model which enables any permutation of –tourism product-market matching
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48591
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1843&context=ttra&unstamped=1
dc.source.statuspublished
dc.subjectTourism supply
dc.subjecttourism demand
dc.subjectmarket segments
dc.subjectMatch model
dc.subjectSouth Africa
dc.titleMatching Tourism Supply and Demand: an analysis of how tourism products meet the needs of emerging domestic market segments in selected regions in South Africa
dc.typeevent
dc.typeevent
digcom.contributor.authorLubbe, Berendien A.
digcom.contributor.authorDouglas, Anneli
digcom.contributor.authorFairer-Wessels, Felicite
digcom.contributor.authorKruger, Elizabeth
digcom.contributor.authorGeldenhuys, Eileen
digcom.contributor.authorFrancis, Cyril
digcom.identifierttra/2013/AcademicPapers_Oral/25
digcom.identifier.contextkey9380597
digcom.identifier.submissionpathttra/2013/AcademicPapers_Oral/25
dspace.entity.typePublication
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Travel and Tourism Research Association: Advancing Tourism Research Globally