How Your Emotions on Facebook Can Drive Your Attitudes and Intentions to Go to the Special Event?

Lee, Woojin; Paris, Cody Morris

Publication:
How Your Emotions on Facebook Can Drive Your Attitudes and Intentions to Go to the Special Event?

dc.contributor.author	Lee, Woojin
dc.contributor.author	Paris, Cody Morris
dc.contributor.department	School of Community Resources & Development Arizona State University
dc.contributor.department	School of Community Resources & Development Arizona State University
dc.date	2023-09-23T15:44:16.000
dc.date.accessioned	2024-04-26T21:24:46Z
dc.date.available	2024-04-26T21:24:46Z
dc.description	previously provided
dc.description.abstract	Developments in social media have guided the world into the Attention Age; an age where instead of information, individuals attention becomes the commodity. Rapid developments in social media threaten to overwhelm individuals, and increasingly types of social media vie for individual’s attention. In this new age it is important to understand the uses and applications of different types of social media. Especially, Facebook proves itself to be a popular online social media tool with the potential to reach countless individuals especially with regards to planned social offline events. This study explores the use of Facebook Fan Pages and Events by Special Event organizers to promote events. Using an adapted Technology Acceptance Model, this paper explores how emotional factors influence users’ perceived usefulness, ease of use and perceived enjoyment of using social media and whether it can affect their attitude and actual intention to go to an event promoted through Facebook.
dc.identifier.uri	https://hdl.handle.net/20.500.14394/48228
dc.relation.url	https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1589&context=ttra&unstamped=1
dc.source.status	published
dc.subject	social media
dc.subject	local events
dc.subject	extend TAM (Technology Acceptance Model
dc.subject	emotion
dc.subject	Facebook
dc.subject	marketing communication.
dc.title	How Your Emotions on Facebook Can Drive Your Attitudes and Intentions to Go to the Special Event?
dc.type	article
dc.type	event
digcom.contributor.author	isAuthorOfPublication\|email:Woojin.Lee.1@asu.edu\|institution:School of Community Resources & Development Arizona State University\|Lee, Woojin
digcom.contributor.author	isAuthorOfPublication\|email:cody.paris@asu.edu\|institution:School of Community Resources & Development Arizona State University\|Paris, Cody Morris
digcom.identifier	ttra/2010/Oral/17
digcom.identifier.contextkey	8963281
digcom.identifier.submissionpath	ttra/2010/Oral/17
dspace.entity.type	Publication