For a long time, the word belief/faith has been mostly used in the field of religious and philosophical research, but little work has been done to delve into its real scientific connotation. Existing studies mainly focus on one’s religious belief and have paid little attention to non-religious beliefs, which limits the effectiveness and efficiency of belief-management research. To fill the research gap, this study aims to, through exploring the nature of religion (also described in terms of faith) as experienced in China, develop a construct of faithful leaders, including their thought basis, value orientation, mode of thinking, behavioral and result upgrading method. Through the application of multiple case-study methods, we develop and test a Faithful Leader Conceptual Model that provides a rationale for promoting employee morale and management efficiency in the context of China’s hotel industry.