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The effect of group influence on consumer behavior :: a social comparison approach.
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The effect of group influence on consumer behavior :: a social comparison approach.
Seronick, Alvin Jay
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Abstract
Type
thesis
Date
1973
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Thesis (M.S.)
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effectofgroupinf00sero.pdf
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11.64 MB
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URI
https://hdl.handle.net/20.500.14394/46955
DOI
10.7275/20482622
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https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=4504&context=theses&unstamped=1
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