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The effect of group influence on consumer behavior :: a social comparison approach.

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dc.contributor.authorSeronick, Alvin Jay
dc.contributor.departmentUniversity of Massachusetts Amherst
dc.contributor.departmentBusiness Administration
dc.date2023-09-24T05:17:18.000
dc.date.accessioned2024-04-26T21:05:04Z
dc.date.available2024-04-26T21:05:04Z
dc.date.issued1973
dc.description.degreeThesis (M.S.)
dc.identifier.doihttps://doi.org/10.7275/20482622
dc.identifier.oclc32113866
dc.identifier.urihttps://hdl.handle.net/20.500.14394/46955
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=4504&context=theses&unstamped=1
dc.source.statuspublished
dc.subjectCollege students
dc.subjectInfluence Psychology
dc.subjectMen's clothing.
dc.titleThe effect of group influence on consumer behavior :: a social comparison approach.
dc.typeopen
dc.typearticle
dc.typethesis
digcom.contributor.authorSeronick, Alvin Jay
digcom.identifiertheses/3286
digcom.identifier.contextkey20482622
digcom.identifier.submissionpaththeses/3286
dspace.entity.typePublication
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