Demographic Variables and Loyalty Formation: A Systematic Examination

Chi, Christina G. Q.; Gursoy, Dogan; Qu, Hailin

Publication:
Demographic Variables and Loyalty Formation: A Systematic Examination

dc.contributor.author	Chi, Christina G. Q.
dc.contributor.author	Gursoy, Dogan
dc.contributor.author	Qu, Hailin
dc.contributor.department	Washington State University
dc.contributor.department	Washington State University
dc.contributor.department	Oklahoma State University
dc.coverage.temporal	2009-07-31T14:45:00-07:00
dc.coverage.temporal	2009-07-31T13:45:00-07:00
dc.date	2023-09-22T19:50:04.000
dc.date.accessioned	2024-04-26T20:13:21Z
dc.date.available	2024-04-26T20:13:21Z
dc.date.issued	2009-07-31
dc.description.abstract	The objective of the study was to offer a systematic approach to examine the potential differences in loyalty formation process across different demographic groups. A multiple-groups analysis was conducted and the findings revealed that : 1) travelers in different age and income segments exhibited no significant difference in their perception of the destination image, levels of satisfaction and loyalty; 2) travelers in different gender and education segments had different levels of image perceptions, but they formed comparable level of satisfaction and loyalty across groups; 3) the holistic loyalty formation process remained identical across demographic groups.
dc.identifier.uri	https://hdl.handle.net/20.500.14394/42555
dc.relation.url	https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1017&context=refereed&unstamped=1
dc.source.status	published
dc.subject	Marketing Services Management and Marketing Tourism Travel and Transport
dc.subject	loyalty
dc.subject	image
dc.subject	satisfaction
dc.subject	market segmentation
dc.subject	multiple group analysis
dc.title	Demographic Variables and Loyalty Formation: A Systematic Examination
dc.title.alternative	Demographic Variables and Loyalty Formation
dc.type	pap_emp
dc.type	event
digcom.contributor.author	isAuthorOfPublication\|email:cgengqi@wsu.edu\|institution:Washington State University\|Chi, Christina G. Q.
digcom.contributor.author	isAuthorOfPublication\|email:dgursoy@wsu.edu\|institution:Washington State University\|Gursoy, Dogan
digcom.contributor.author	isAuthorOfPublication\|email:h.qu@okstate.edu\|institution:Oklahoma State University\|Qu, Hailin
digcom.identifier	refereed/Sessions/Friday/18
digcom.identifier.contextkey	691936
digcom.identifier.submissionpath	refereed/Sessions/Friday/18
dspace.entity.type	Publication