What does authenticity and neolocalism mean to craft brewery visitors? Insights from the Midwest and the Great Plains

Xu, Shuangyu; Bauman, Matthew J; Ponting, Sandra; Slevitch, Dr. Lisa; Webster, Craig; Kirillova, Ksenia

Publication:
What does authenticity and neolocalism mean to craft brewery visitors? Insights from the Midwest and the Great Plains

dc.contributor.author	Xu, Shuangyu
dc.contributor.author	Bauman, Matthew J
dc.contributor.author	Ponting, Sandra
dc.contributor.author	Slevitch, Dr. Lisa
dc.contributor.author	Webster, Craig
dc.contributor.author	Kirillova, Ksenia
dc.contributor.department	University of Missouri, Columbia
dc.contributor.department	Purdue University Northwest
dc.contributor.department	San Diego State University
dc.contributor.department	School of Hotel and Restaurant Administration Oklahoma State University
dc.contributor.department	Ball State University
dc.date	2023-10-23T00:54:18.000
dc.date.accessioned	2024-04-26T21:34:37Z
dc.date.available	2024-04-26T21:34:37Z
dc.description	<p>Shuangyu Xu, Ph.D. is an Assistant Professor in the School of Natural Resources at the University of Missouri. Her research is primarily focused on developing and promoting sustainable tourism (with an emphasis in agritourism, nature-based tourism) for communities using a combined GIS and stakeholder-engaged approach.</p> <p>Matthew J. Bauman, Ph.D. is an Assistant Professor in the White Lodging School of Hospitality and Tourism Management at Purdue University Northwest. His research predominantly investigates craft beverage tourism consumer behavior. A primary focus of his involves developing new measurement scales.</p> <p>Sandra Ponting, Ph.D. is an Assistant Professor in the L. Robert Payne School of Hospitality & Tourism Management at San Diego State University. Her research interests include emotional labor, industry professionalization, organizational identity change, and professional identity construction, all in the context of hospitality and tourism workforce development.</p> <p>Lisa Slevitch, Ph.D. is an Associate Professor in the School of Hospitality and Tourism Management at the Oklahoma State University. </p> <p>Craig Webster, Ph.D. is an Associate Professor of hospitality innovation and leadership in the Department of Applied Business Studies at the Ball State University. </p> <p>Ksenia Kirillova, Ph.D is an Associate Professor of marketing at the Institute Paul Bocuse. Ksenia serves as an associate editor for Annals of Tourism Research and a research director for International Tourism Studies Association (ITSA). </p>
dc.description.abstract	The global rise in craft beer produced by small and independent brewers has precipitated the development of craft beer tourism. Two concepts, neolocalism and authenticity, have emerged as critical for understanding the craft beer experience. However, established research on these topics, particularly from the consumer perspective, are still quite limited. To fulfill this gap, this study conducted 46 semi-structured in-depth interviews and observations in breweries located in the Midwest and Great Plains regions to explore the meaning of authenticity and neolocalism to craft brewery visitors. Analysis resulted in nine major themes, including 1) beer itself, 2) beer production, 3) brewery accessibility, 4) brewery design, 5) vibes of brewery, 6) brewery services, 7) brewery place identity, 8) community engagement, and 9) local ownership. These findings enhance our conceptual understanding of neolocalism and authenticity from the craft beer visitors' perspective. Potential implications and an agenda for future research are discussed.
dc.identifier.uri	https://hdl.handle.net/20.500.14394/49482
dc.relation.url	https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=2926&context=ttra&unstamped=1
dc.source.status	published
dc.title	What does authenticity and neolocalism mean to craft brewery visitors? Insights from the Midwest and the Great Plains
dc.type	event
dc.type	event
digcom.contributor.author	isAuthorOfPublication\|email:sxu@missouri.edu\|institution:University of Missouri, Columbia\|Xu, Shuangyu
digcom.contributor.author	isAuthorOfPublication\|email:mjbauman@pnw.edu\|institution:Purdue University Northwest\|Bauman, Matthew J
digcom.contributor.author	isAuthorOfPublication\|email:sandra.ponting@sdsu.edu\|institution:San Diego State University\|Ponting, Sandra
digcom.contributor.author	isAuthorOfPublication\|email:lisa.slevitch@okstate.edu\|institution:School of Hotel and Restaurant Administration Oklahoma State University\|Slevitch, Dr. Lisa
digcom.contributor.author	isAuthorOfPublication\|email:cwebster3@bsu.edu\|institution:Ball State University\|Webster, Craig
digcom.contributor.author	isAuthorOfPublication\|email:ksenia.kirillova@institutpaulbocuse.com\|Kirillova, Ksenia
digcom.identifier	ttra
digcom.identifier.contextkey	33535274
digcom.identifier.submissionpath	ttra/2023/oral_resentations/19
dspace.entity.type	Publication