Publication:
The Influence of the Resident’s Identification with a Tourism Destination Brand on Their Behavior

Simple item page
dc.contributor.authorChoo, Hyungsuk
dc.contributor.authorPark, Sun-Young
dc.contributor.departmentTexas A&M University
dc.contributor.departmentUniversity of Hawaii at Manoa
dc.coverage.temporal2009-07-29T15:00:00-07:00
dc.coverage.temporal2009-07-29T14:00:00-07:00
dc.date2023-09-22T19:51:03.000
dc.date.accessioned2024-04-26T20:13:45Z
dc.date.available2024-04-26T20:13:45Z
dc.date.issued2009-07-29
dc.description.abstractThis study empirically tests the role of residents in branding tourism destinations, which has rarely been explored. Results from a survey of 371 residents in Hawaii show positive relationships between residents’ identification with their destination brand and their behavior in three ways: 1) activities to help increase visitors’ satisfaction with their experience; 2) intentions for positive word-of-mouth; and 3) participation in tourism and leisure activities. Results imply that destination marketing organizations and tourism service providers should understand the importance of the internal branding processes among residents, and should incorporate them into their destination branding strategy.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/42611
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1125&context=refereed&unstamped=1
dc.source.statuspublished
dc.subjectMarketing Tourism
dc.subjectdestination branding
dc.subjectinternal branding
dc.subjectresidents
dc.subjectbrand identification
dc.titleThe Influence of the Resident’s Identification with a Tourism Destination Brand on Their Behavior
dc.typepap_emp
dc.typeevent
digcom.contributor.authorisAuthorOfPublication|email:hchoo@tamu.edu|institution:Texas A&M University|Choo, Hyungsuk
digcom.contributor.authorisAuthorOfPublication|email:sypark5@usfca.edu|institution:University of Hawaii at Manoa|Park, Sun-Young
digcom.identifierrefereed/Sessions/Wednesday/5
digcom.identifier.contextkey697576
digcom.identifier.submissionpathrefereed/Sessions/Wednesday/5
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
auto_convert.pdf
Size:
108.97 KB
Format:
Adobe Portable Document Format
Thumbnail Image
Name: auto_convert.pdf
Size: 108.97 KB
Kind: Adobe PDF
No Thumbnail Available
Name:
ICHRIE_09_Choo_and_Park_Final.doc
Size:
97 KB
Format:
Microsoft Word
Name: ICHRIE_09_Choo_and_Park_Final.doc
Size: 97 KB
Kind: Microsoft Word
Collections
International CHRIE Conference-Refereed Track