Web 2.0:  ew Rules for Tourism Marketing

Yoo, Kyung-Hyan; Gretzel, Ulrike

Publication:
Web 2.0: ew Rules for Tourism Marketing

dc.contributor.author	Yoo, Kyung-Hyan
dc.contributor.author	Gretzel, Ulrike
dc.contributor.department	Laboratory for Intelligent Systems in Tourism Department of Recreation, Park & Tourism Sciences Texas A&M University
dc.contributor.department	Laboratory for Intelligent Systems in Tourism Department of Recreation, Park & Tourism Sciences Texas A&M University
dc.date	2023-09-23T15:45:50.000
dc.date.accessioned	2024-04-26T21:24:50Z
dc.date.available	2024-04-26T21:24:50Z
dc.description	previously provided
dc.description.abstract	Web 2.0 technologies challenge many tourism marketers since they have to change their old marketing beliefs and quickly learn how to best capitalize on Web 2.0 technologies. Recognizing the growing importance of Web 2.0 technologies in tourism, this paper seeks to provide a new marketing framework to help travel marketers better understand the changing marketing environment and also to identify research opportunities for tourism researchers. The new marketing functions extended by Web 2.0 technologies are discussed based on current marketing literature. Further, case studies are presented to illustrate how these functions could be translated into practical tourism marketing strategies.
dc.identifier.uri	https://hdl.handle.net/20.500.14394/48238
dc.relation.url	https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1598&context=ttra&unstamped=1
dc.source.status	published
dc.subject	Web 2.0
dc.subject	online tourist behavior
dc.subject	marketing paradigm
dc.subject	social networks.
dc.title	Web 2.0: ew Rules for Tourism Marketing
dc.type	article
dc.type	event
digcom.contributor.author	Yoo, Kyung-Hyan
digcom.contributor.author	Gretzel, Ulrike
digcom.identifier	ttra/2010/Oral/26
digcom.identifier.contextkey	8963292
digcom.identifier.submissionpath	ttra/2010/Oral/26
dspace.entity.type	Publication