Photo elicitation is a natural research technique for the field of tourism as most tourists take photographs to document their travel. Viewing photographs can often enhance memories and the impact of photos on memory is especially useful in the interview process. Among other benefits of the photo elicitation method, a participant may answer questions in greater detail when presented with a photograph as the photo can help the mind recall experiences more clearly and deeply (Cederholm, 2004; Clark-Ibanez, 2004). This paper presents the advantages and disadvantages of the photo elicitation method, how the method was used in a study on the travel experiences of study abroad participants, and a discussion on the impact of the method on the study.