Transformative tourism aims at developing programs which push travelers out of their comfort zones, encourage self-reflection, and trigger attitudinal and behavioral changes. The glocalization concept suggests that global and local forces are not in opposition but could be used by tourism businesses to increase their support in a local community while facilitating the interaction between travelers and residents. The present study explore how glocalization strategies implemented by tourism practitioners could facilitate the transformative experience of the travelers. Key words: transformative, tourism, glocalization, community