Publication:
Maximizing Marketing with Big Data

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dc.contributor.authorRuf, Brian
dc.contributor.departmentRuf Strategic Solutions
dc.date2023-09-23T16:38:39.000
dc.date.accessioned2024-04-26T21:28:21Z
dc.date.available2024-04-26T21:28:21Z
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48763
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1968&context=ttra&unstamped=1
dc.source.statuspublished
dc.titleMaximizing Marketing with Big Data
dc.typeevent
dc.typeevent
digcom.contributor.authorRuf, Brian
digcom.identifierttra/2015marketing/Proceedings/24
digcom.identifier.contextkey9462775
digcom.identifier.submissionpathttra/2015marketing/Proceedings/24
dspace.entity.typePublication
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