In 2017 the University of Massachusetts Medical School became a member of ORCID (Open Researcher and Contributor ID) through a regional library consortium. Over the course of the year, the library made efforts to establish ORCID implementations with the institution’s faculty profile system. However, progress was insufficient by the end of the year to warrant membership renewal. In this lightning talk, we will discuss our efforts to get ORCID off the ground and the positive lessons we learned in the process.