Publication:
The Effects of Self-Image Congruence, Tourists’ Experiences and Satisfaction on Behavioral Intention

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dc.contributor.authorHosany, Sameer
dc.contributor.departmentSchool of Management University of London
dc.date2023-09-23T15:43:36.000
dc.date.accessioned2024-04-26T21:24:56Z
dc.date.available2024-04-26T21:24:56Z
dc.descriptionpreviously provided
dc.description.abstractSelf-image congruence is recognised as an important construct in explaining and predicting various aspects of consumer behaviour. However, empirical investigations on the application of self-congruence theories to understand tourists’ post-consumption behaviours are still in its infancy. The purpose of this study is to investigate the effects of self-image congruence, cruisers’ experiences and satisfaction on intention to recommend. Partial Least Square (PLS) path modelling was used to test the hypotheses. Results indicate that self-image congruence (actual and ideal) has significant direct effects on cruisers’ experiences, which in turn influence tourists’ satisfaction. In addition, satisfaction mediates the relationship between cruisers’ experiences and intention to recommend. Overall, this research further establishes the validity of self-congruity theory in the context of cruising, an under-explored area in tourism literature and offers important managerial implications.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48253
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1576&context=ttra&unstamped=1
dc.source.statuspublished
dc.subjectself-image congruence
dc.subjectcruisers’ experiences
dc.subjectsatisfaction
dc.subjectbehavioral intention.
dc.titleThe Effects of Self-Image Congruence, Tourists’ Experiences and Satisfaction on Behavioral Intention
dc.typearticle
dc.typeevent
digcom.contributor.authorHosany, Sameer
digcom.identifierttra/2010/Oral/4
digcom.identifier.contextkey8963266
digcom.identifier.submissionpathttra/2010/Oral/4
dspace.entity.typePublication
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Travel and Tourism Research Association: Advancing Tourism Research Globally