A Nature and Ecotourism Experience Classification Schema (NEECS) is a framework that categorizes nature and ecotourism experiences in a manner that allows empirical testing of theories related to the continua proposed by a number of researchers. The indicators in NEECS allow for the comparing and contrasting of experiences. Land and destination managers that use ROS, TOS or ECOS can use NEECS to evaluate experiences in light of community and sustainable management goals. Entrepreneurs can use the tool to identify opportunities for the development of new experiences, to contrast their offerings with those of competitors, and to create a competitive advantage.