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The effect of group influence on consumer behavior :: a social comparison approach.
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Publication
The effect of group influence on consumer behavior :: a social comparison approach.
Seronick, Alvin Jay
Abstract
Type
open
article
thesis
Date
1973
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Degree
Thesis (M.S.)
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Name:
effectofgroupinf00sero.pdf
Size:
11.64 MB
Kind:
Adobe PDF
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URI
https://hdl.handle.net/20.500.14394/46955
DOI
https://doi.org/10.7275/20482622
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