This research investigates residents’ perceived senses of pride in a rapidly growing tourism destination that still bears social and geopolitical consequences of war. It considers pride on demographic, attitudinal, and site-based levels, seeking to understand whether pride manifests as self-inflating, as has been proposed in psychology research, rather than as other-distancing or other-devaluing. Neighborhood affiliation is found to yield significant differences in perceived pride as well as other attitudinal variables. Findings suggest that residents’ pride may be significantly influenced by tourism, thus highlighting pride’s inherently social properties and providing support for the claim that pride may be experienced largely in terms of self-inflation. These findings suggest that tourism development in post-war settings may contribute to “authentic” pride within residents, which may have positive psychological benefits and help to unite residents following a period of conflict or division.