Tourism growth through Corporate Entrepreneurship and Franchising: a bibliometric study
Abstract (150 Words)
The success of tourism destinations depends on the services provided by destination businesses. It is thus important to understand the business models employed by supplier firms and how these models may contribute to destination success. This study investigates the connection between franchising and corporate entrepreneurship using a bibliometric analysis in order to better understand how these two concepts are connected in tourism and hospitality literature. This analysis combined with co-citation and bibliometric coupling analysis found that these two bodies of literature are not connected directly, but are linked by the topic of innovation. This suggests that innovation research bridges the gap in the literature between franchising and corporate entrepreneurship. This research has both theoretical and practical implications
Tourism growth through Corporate Entrepreneurship and Franchising: a bibliometric study
The success of tourism destinations depends on the services provided by destination businesses. It is thus important to understand the business models employed by supplier firms and how these models may contribute to destination success. This study investigates the connection between franchising and corporate entrepreneurship using a bibliometric analysis in order to better understand how these two concepts are connected in tourism and hospitality literature. This analysis combined with co-citation and bibliometric coupling analysis found that these two bodies of literature are not connected directly, but are linked by the topic of innovation. This suggests that innovation research bridges the gap in the literature between franchising and corporate entrepreneurship. This research has both theoretical and practical implications
