Title of Paper

Tourism growth through Corporate Entrepreneurship and Franchising: a bibliometric study

Author Bios (50 Words)

Simone Bianco is a PhD student at Virginia Tech, class of 2023. He started his academic life after holding various positions in the hospitality industry both in hotels and restaurants. His research interests are Strategic Management and Innovation.

Abstract (150 Words)

The success of tourism destinations depends on the services provided by destination businesses. It is thus important to understand the business models employed by supplier firms and how these models may contribute to destination success. This study investigates the connection between franchising and corporate entrepreneurship using a bibliometric analysis in order to better understand how these two concepts are connected in tourism and hospitality literature. This analysis combined with co-citation and bibliometric coupling analysis found that these two bodies of literature are not connected directly, but are linked by the topic of innovation. This suggests that innovation research bridges the gap in the literature between franchising and corporate entrepreneurship. This research has both theoretical and practical implications

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Tourism growth through Corporate Entrepreneurship and Franchising: a bibliometric study

The success of tourism destinations depends on the services provided by destination businesses. It is thus important to understand the business models employed by supplier firms and how these models may contribute to destination success. This study investigates the connection between franchising and corporate entrepreneurship using a bibliometric analysis in order to better understand how these two concepts are connected in tourism and hospitality literature. This analysis combined with co-citation and bibliometric coupling analysis found that these two bodies of literature are not connected directly, but are linked by the topic of innovation. This suggests that innovation research bridges the gap in the literature between franchising and corporate entrepreneurship. This research has both theoretical and practical implications