Information search is the process of consulting a source before making a purchasing decision. Pre-purchase information search precedes an imminent purchase decision, while ongoing search is the acquisition of information regardless of impending purchase needs. Travel magazines are generally used as an ongoing information source by subscribers. Limited research specifically considers the influence of magazine publicity on people’s travel decisions. The purpose of this study is to investigate the influence of a travel magazine on leisure travel decisions. A travel magazine subscribers’ survey was conducted and included both a mail and an internet questionnaire to measure the influence of AHM on digital and print subscribers’ travel decision-making and related behavior. Results indicate the travel magazine had an influence on prospective visitors’ knowledge of a destination and the trip decisions they made. For these subscribers, the magazine is an important source of travel information as well as a leisure activity itself.