People are central to community-based tourism, and The Bahamas is a place where locals’ creative talent and intimate stories contribute to a more resilient tourism sector. But Bahamian art and culture have been historically underrepresented and a more nuanced approach to tourism is needed. Adopting postcolonial thinking assists researchers and practitioners in critically analyzing tourism beyond the structures of mass tourism. One practice in alleviating imperialist, colonial legacies is to focus on decolonized practices of tourism such as local creative tourism and community-led place-making. Despite extensive research on creative tourism, more attention is needed on its application to small communities. An exploratory case study approach examines the ways in which The Bahamas have contributed to place-making creatively through co-creation processes, building networks, and storytelling. Diversification of mass tourism through the incorporation of creative tourism enables the economy to be less dependent on typical mass tourist markets that demand only sun, sand and sea.