An increase in mountain bike participation has been accompanied by growth of mountain bike-specific travel. However, little is known about the site preferences of Canadian and US mountain bike tourists or the role that activity involvement might have on travel motives and attraction to destination pull attributes. An online questionnaire consisting of a 21-item scale to measure travel motives, a 41-item scale examining the importance of destination attributes and an adapted Modified Involvement Scale to establish one’s level of activity involvement was completed by 527 Canadian and US mountain bikers. Based on the mean involvement score of each involvement dimension, the sample was segmented into two groups: highly and moderately involved. Exploratory factor analysis revealed the presence of five push factors and seven destination pull factors. Involvement with mountain biking was found to influence one’s travel motives and attraction to destination pull attributes. Theoretical and practical implications are discussed.