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The Emergence of Craft Distilling Tourism: The Role of Community Capitals

Abstract
This study examines which Community Capitals have aided in the establishment of a craft distilling tourism product in North Carolina. Qualitative data collected from in depth interviews with distillers revealed that Social, Human, Political, Financial, Cultural, and Natural Capital played a role in creating a craft distilling tourism product. The presentation offers discussion of how these Capitals were manifest in this context and managerial implications for investing in these Capitals to sustain the development of the craft distilling tourism product in North Carolina.
Type
event
event
Date
2017
Publisher
Degree
Advisors
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