Abstract (150 Words)
Sustainable tourism has been widely embraced as an important set of beliefs for the sustainable development of tourism (Berry & Ladkin, 1997). Industry and customers, however, seem to have paid less attention and been less outspoken, while academia and government have shown significant interest (Murphy & Price, 2005). Thus, this thesis deals with Fair Tourism, which is a good example of implementing tourism practices sustainably. Fair Tourism is one realm of sustainable development, and it was developed in South Korea (Lee et al. 2015; Park 2010; Jang et al 2010). The purpose of the study is to organize the concept of Fair Tourism and the current status of Fair Tourism as follows: 1) Define the concept of Fair Tourism. 2) How Fair Tour operators in Korea implement sustainability in their businesses. 3) Examine how they manage their sustainable supply chain based on the SCOR model.
Implementing Sustainable Tourism: The Case of Fair Tourism in Korea
Sustainable tourism has been widely embraced as an important set of beliefs for the sustainable development of tourism (Berry & Ladkin, 1997). Industry and customers, however, seem to have paid less attention and been less outspoken, while academia and government have shown significant interest (Murphy & Price, 2005). Thus, this thesis deals with Fair Tourism, which is a good example of implementing tourism practices sustainably. Fair Tourism is one realm of sustainable development, and it was developed in South Korea (Lee et al. 2015; Park 2010; Jang et al 2010). The purpose of the study is to organize the concept of Fair Tourism and the current status of Fair Tourism as follows: 1) Define the concept of Fair Tourism. 2) How Fair Tour operators in Korea implement sustainability in their businesses. 3) Examine how they manage their sustainable supply chain based on the SCOR model.