Author Bios (50 Words for each Author)

Dr. Jonathon Day, an Associate Professor in Purdue’s School of Hospitality and Tourism Management, has over 25 years of experience in tourism management. An award-winning marketer, he has received recognition for work in public relations, brochures development, training video production, travel trade campaigns, and international marketing.

Seungah Chung is a master's student at Purdue's School of Hospitality and Tourism Management. Her educational background in Entrepreneurship and HTM, as well as her 5 award-winning startup competition experiences and 16 tourism project experiences, inspired her interest in sustainable development and social entrepreneurship. She, therefore, is working with Dr.Day.

Abstract (150 Words)

Sustainable tourism has been widely embraced as an important set of beliefs for the sustainable development of tourism (Berry & Ladkin, 1997). Industry and customers, however, seem to have paid less attention and been less outspoken, while academia and government have shown significant interest (Murphy & Price, 2005). Thus, this thesis deals with Fair Tourism, which is a good example of implementing tourism practices sustainably. Fair Tourism is one realm of sustainable development, and it was developed in South Korea (Lee et al. 2015; Park 2010; Jang et al 2010). The purpose of the study is to organize the concept of Fair Tourism and the current status of Fair Tourism as follows: 1) Define the concept of Fair Tourism. 2) How Fair Tour operators in Korea implement sustainability in their businesses. 3) Examine how they manage their sustainable supply chain based on the SCOR model.

Download

Share

COinS
 

Implementing Sustainable Tourism: The Case of Fair Tourism in Korea

Sustainable tourism has been widely embraced as an important set of beliefs for the sustainable development of tourism (Berry & Ladkin, 1997). Industry and customers, however, seem to have paid less attention and been less outspoken, while academia and government have shown significant interest (Murphy & Price, 2005). Thus, this thesis deals with Fair Tourism, which is a good example of implementing tourism practices sustainably. Fair Tourism is one realm of sustainable development, and it was developed in South Korea (Lee et al. 2015; Park 2010; Jang et al 2010). The purpose of the study is to organize the concept of Fair Tourism and the current status of Fair Tourism as follows: 1) Define the concept of Fair Tourism. 2) How Fair Tour operators in Korea implement sustainability in their businesses. 3) Examine how they manage their sustainable supply chain based on the SCOR model.